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31 Dec

SEO: Being first in 2020 and today

SEO

In early 2011, Google shook the world of SEOs by announcing the new update of its SEO algorithm for the occasion entitled "Panda", a penalty affecting 12% of its results, mainly in the websites whose contents were not of sufficient quality. Late 2011, Google announced a new algorithm this time hitting 35% of its results. Beyond these major announcements, Google engineers are constantly…

31 Dec

Steps to manage personal brand

Marketing

The personal branding is a different element of the e-reputation, although it is two complementary concepts. The personal branding is the act of “selling”. It represents all actions an individual on the web and in real life, whether it post comments, photos or articles it publishes, or its presence on social networks. How to build your personal branding effectively?…

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